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Plans and Pricing

Built for organizations that can't afford to guess

Every plan includes onboarding, dedicated support,

and the decision layer to replace guesswork with clear priorities.

TRUSTED BY MISSION-DRIVEN

ORGANIZATIONS WORLDWIDE

Essentials

For fundraising teams ready to turn donor data into decisions.

FROM

$15,000

/year

Book a demo

Annual platform fee + $0.10 per active donor

WHAT'S INCLUDED:

Core predictive models

3 specialist models

AI-assisted content

Benchmarking and reporting

CRM integration

300 prospect research credits/year

5 users

Dedicated CSM

Growth

For organizations scaling multi-channel fundraising.

MOST POPULAR

FROM

$25,000

/year

Book a demo

Annual platform fee + $0.12 per active donor

EVERYTHING IN ESSENTIALS, PLUS:

6 specialist models

CRM integration

Marketing platform integrations

1K prospect research credits/year

10 users

Enterprise

For organizations with complex data and compliance needs.

Talk to sales

Contact sales

Annual platform fee + $0.14 per active donor

EVERYTHING IN GROWTH, PLUS:

All specialist models

Custom CRM integrations

3K prospect research credits/year

Unlimited users

Multi-entity & federated orgs

Priority SLA & executive reviews

SSO

At 100,000 active donors, Dataro costs as little as $0.25 per donor per year. That's less than the postage on a single appeal letter — to rank every donor in your database for your next campaign.

Not sure what it would cost for your team?

Use the pricing estimator

Included with all plans

CORE PREDICTIVE MODELS

Next Gift Likelihood

Recommended Channel

Lifetime Value Forecast

Estimated Age

See specialist models

CONTENT & CAMPAIGNS

AI-assisted content

Meta Ads & Google Ads connections

Benchmarking and reporting

PLATFORM & SECURITY

Data residency options: US, UK, AU

Dedicated onboarding

SOC 2 Type II certification

Compare plans & features

Essentials

Turn donor data into decisions.

Book a demo

Growth

Scale multi-channel fundraising.

Book a demo

Enterprise

Built for complex data and compliance.

Book a demo

Predictions and models

Specialist fundraising models

Added on top of core predictions

3

6

All models

Data and integrations

CRM integration

Weekly two-way sync

Marketing platform integrations

Custom data fields

Map non-standard fields from your CRM

10

25

80

Prospect research

Prospect research credits

US only

300 credits/year

1,000 credits/year

3,000 credits/year

Scale and security

Users

5

10

Unlimited

Multi-entity & federated orgs

SSO

Data residency

Regional

US, UK, or AU

Regional

US, UK, or AU

Regional

US, UK, or AU

Support

Onboarding & account support

Dedicated customer success manager

Dedicated customer success manager

Dedicated customer success manager + priority SLA + executive sponsor

Customer workshops

Cost Estimator

What does Dataro cost for your team?

Move the slider to your approximate active donor count for a rough estimate. Talk to sales for an exact quote.

Active donors in your database

10,000

up to

10k

up to

25k

up to

50k

up to

100k

up to

250k

up to

500k

up to

750k

up to

1M

up to

1M+

Essentials

$15,000 platform + $1,000 donor fee

Effective cost: $1.60/active donor

$16,000

/year · estimated

Growth

$25,000 platform + $1,200 donor fee

Effective cost: $2.62 /active donor

$26,200

/year · estimated

BEST VALUE

Enterprise

Talk to sales for a custom proposal

Talk to sales

BEST VALUE

Specialist Models

Specialist models for every fundraising program

Core predictive models come standard. Add specialist models for appeals, monthly giving, mid-value, major, or legacy — only what your team needs.

Appeal Response

How likely is each donor to respond to a direct mail appeal? Scores every donor in your file so you can size your audience, cut waste and still capture every likely gift.

Use cases

Appeals

Lapsed Donor Reactivation

Which lapsed donors are most likely to come back? Scores donors who haven't given in the past 24 months by their likelihood of reactivating, so you invest reactivation budget where it will actually work.

Use cases

Appeals

Retention

Major Gift Readiness

Which donors have major gift potential? Scores donors by their likelihood of making a major gift in the next year, so your team focuses cultivation on the right prospects.

Use cases

Major Giving

Mid-Value Readiness

Which donors have mid-value gift potential? Identifies donors most likely to reach mid-value giving levels in the next year, helping you build a stronger pipeline.

Use cases

Mid-Value

Recurring Donor Churn Risk

Which recurring donors are at risk of cancelling? Flags active recurring donors most likely to stop giving, so your team can intervene before they churn.

Use cases

Recurring Giving

Retention

Recurring Giving Likelihood

Which one-time donors are most likely to start recurring? Ranks donors by their likelihood of starting a recurring gift, so you can target conversion asks to the right people.

Use cases

Recurring Giving

Acquisition

Not sure which predictive models your program needs?

Your sales contact will map your fundraising goals to the right predictions during the demo.

Book a demo ->

20 specialist models and counting

Bowse the full library to find the ones that fit your programs.

Browse all models →

Common Questions

Everything you might be wondering

Is there a free trial?

We don't offer self-serve trials. Every demo is scoped to your data, your CRM, and your fundraising goals, so you see what Dataro would actually surface for your donors — not a generic sandbox.

How is pricing determined?

An annual platform fee plus a per-active-donor rate. The "from" prices are starting points — your total depends on your database size. Run the cost estimator for a quick estimate, or talk to sales for a custom quote.

What counts as an "active donor"?

Any individual with at least one gift in the past 24 months, measured as of the end of the previous quarter.

Which CRMs does Dataro integrate with?

Dataro integrates with major nonprofit CRMs. Available integrations depend on your plan:

  • Essentials — Blackbaud Raiser's Edge NXT, Salesforce Nonprofit Success Pack, Salesforce Nonprofit Cloud, HubSpot, CharityCRM, Beacon, Virtuous

  • Growth — everything in Essentials, plus Blackbaud CRM, Microsoft Dynamics, and custom Salesforce configurations

  • Enterprise — everything in Growth, plus other CRMs, custom data warehouses, and platforms like Snowflake

Don't see yours? Ask during your demo call.

What does prospect research cover — and why is it US only?

ProspectAI scans public sources — news, foundation relationships, annual reports, wealth databases, and more — to build a complete picture of your donors' capacity, affinity, and conversation starters. Each profile is fully cited and ready to use before a major gift meeting.

It's currently available for US-based records only because of data provider coverage. AU and UK expansion is in progress.

How long does onboarding take?

Most organizations are live within 4–6 weeks. Enterprise implementations with complex data can take longer. Every plan includes guided onboarding — you're never left to figure it out alone.

Does Dataro support data residency requirements?

Yes. All plans include regional data residency in the US, UK, and AU, so your data stays in the region you select.

What if I'm not sure which plan is right?

We'd rather put you on the right plan than oversell you on one you don't need yet. Book a demo, tell us about your program, and we'll recommend the right fit. You can upgrade anytime as your needs grow.

See what your data can do

Every demo is scoped to your organization, your CRM, and your fundraising goals.

Book a demo

Dataro helps fundraising teams decide who to focus on, who to engage, and what to do next — before the budget moves.

How it works

Donor predictions

Reporting & benchmarks

Targeted audiences

Personalized content

Prospect research

Integrations

Programs

Direct mail & telemarketing

Digital marketing

Monthly giving

Midlevel giving

Major & planned giving

Resources

Blog

Free tools

Webinars

Customer stories

Knowledge Base

Partners

Updates

Privacy

Terms

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